How to create a customer feedback form on Microsoft Forms

The most vital aspect of a successful business that everyone thinks of when looking at it is how it treats its customers. Even in our daily lives, when we encounter an inconvenience with a company, we are immediately calmed down when the customer service is helpful. That is why collecting customer feedback data and using tools like customer feedback forms are critical.

In this article, we will examine several vital statistics about customer feedback, give you 30 essential questions to use on your following customer feedback form, look at a step-by-step process for creating a Microsoft customer feedback form, and give you a better alternative to making your customer feedback forms with the advanced features of forms.app.

Vital statistics about customer feedback

If you are a business owner who does not give the attention to customer feedback it deserves, you are unfortunately on the list for being an unsuccessful business. However, this does not have to be the case, as your approach to customer experience can change when checking out these vital customer feedback statistics:

1. When a consumer has a query for customer service, 90% of customers deem an “immediate” answer vital. The definition of “immediate” for 60% of consumers is 10 minutes or less. (HubSpot)

2. 80% of customers claim that if a brand delivers individualized experiences, they are more inclined to do business with it. (Epsilon)

3. When a consumer receives a positive customer experience, 93% of them are inclined to make another purchase from the business. (Zippia)

4. Businesses that prioritize the customer experience get 4-8% better revenue growth than the rest of their success. (Bain &Company)

5. For better services, customers are ready to pay a price premium of up to 13%. (SuperOffice)

30+ Essential customer feedback form questions

Whether you are creating a customer feedback form on Google Forms, in forms.app, or if you are creating a Microsoft feedback form, the key to collecting high-quality data is asking the right questions. That is why, to save you the trouble of finding those questions, we have gathered 30 of the most essential customer feedback form questions for you to use on your following customer feedback form examples:

Customer feedback form for restaurants

Our first scenario will consist of questions for a customer feedback survey example for restaurants. These example questions will help you easily get valuable inspiration for your next customer satisfaction survey or feedback form, even if you are not a restaurant owner.

1. How was the overall dining experience?

2. How would you rate the quality of the food?

3. How was the service provided by our staff?

4. How satisfied were you with the cleanliness of the restaurant?

5. How would you rate the value for money of your meal?

6. What aspects of your dining experience did you enjoy the most?

7. What aspects of your dining experience could be improved?

8. Would you recommend our restaurant to others?

9. Would you like to receive updates and promotions from our restaurant?

10. What is your favorite dish from our menu?

11. Is there anything specific that we can do to improve your future dining experiences?

12. Please provide your contact information if you would like to be contacted regarding your feedback.

13. How likely are you to visit our restaurant again? (1-Not at all likely, 10-Very likely)

14. How would you rate the overall ambiance and atmosphere of the restaurant? (1-Poor, 10-Excellent)

15. How would you rate the variety and selection of food items on our menu? (1-Limited, 10-Extensive)

A feedback question for restaurants

Customer feedback questions for B2B companies

Our second scenario is for companies that are highly popular in our current world, B2B companies. These 15 questions for B2B companies will inspire you to pay even more attention to customer feedback and will drive your success by helping you collect high-quality data.

16. How satisfied are you with our product or service? (1 - Very Dissatisfied, 10 - Very Satisfied)

17. How likely are you to recommend our company to others? (1 - Very Unlikely, 10 - Very Likely)

18. How has our product or service impacted your business? (1 - Negatively, 10 - Positively)

19. Rate the quality of our customer support. (1 - Poor, 10 - Excellent)

20. Rate the overall value of our product or service. (1 - Poor, 10 - Excellent)

21. What are the most important factors that influence your satisfaction with our company?

22. What are the areas where we can improve our product or service to better meet your needs?

23. What are the specific benefits that you have experienced from using our product or service?

24. What are the specific challenges or issues that you have encountered with our product or service?

25. Would you be willing to participate in a follow-up interview to provide more detailed feedback?

26. What is the primary industry that your company operates in?

27. What is the approximate number of employees in your company?

28. What are your overall impressions of our company?

29. How would you compare our services to a competitor’s?

30. What is the most prominent strength and weakness of our service/product?

A feedback question for B2B companies

How to make a customer feedback form on Microsoft Forms

Now that you have understood the importance of customer feedback and have gathered a general idea about which essential questions to have in a customer feedback form, we can get to the overall creation process. This step-by-step guide will help you to create a form in Microsoft Forms that will ensure increased customer loyalty and develop a target audience for your business.

1. Start from scratch or use a template

Open the Microsoft Forms template gallery

The first step in creating every Microsoft Forms survey or form is to choose a suitable base. You can choose between two options within Microsoft Forms: start from scratch with a blank form or use the customer feedback form template. Head to the Template gallery to see the templates, or click on New survey to create a blank form.

2. Add & edit your questions and answers

Add your customer feedback questions

After choosing your base, the second step is to add your questions or edit the existing ones on the template. To add a new question, such as an open-ended question, click on one of the question options and click on Add new question to add another. To edit a question, click on the question and make the necessary customizations.

3. Customize the visuals

Change the visuals

Once you have added your questions, it is time to edit the visuals of the overall form field. To customize your visuals, click on the palette icon at the top right corner of the page. Within the Style menu, you can choose from different themes and background images or even add an image of your own.

4. Change the settings and preview your form

Change the settings

Once you are satisfied with the look of your form, you can begin to edit its internal operations by editing the settings. You can change the general settings of your survey by clicking on the gear icon at the upper right corner of the page to head to the settings menu. The settings menu also allows you to customize the responses or question order.

Test your form

Afterward, you can head to the Preview menu and see how your form would look on a computer or a mobile device. This is also a great tool for identifying mistakes or improvements and examining your form through a participant’s eyes.

5. Share your form and analyze responses

Check your form responses

Once you finish the creation process, you can share your form and start collecting information. To start collecting information, simply head to the Collect responses section. This section also allows you to change small settings in the sharing process and customize it, such as the sharing options for a website or social media.

Afterward, you can analyze the data by heading to the Responses section. This section lets you see various aspects of your form and details about the question responses. It is an essential tool for customer feedback forms and can help you clearly see areas that need improvement.

Try more advanced features and templates: forms.app

If you want to collect customer feedback at the highest level and create a unique experience for your customers, look no further than forms.app. With the help of our highly advanced features, you will be able to create high-quality forms within minutes and stand out from your competition.

1. Choose a template, start from scratch, or use forms.app AI

Choose a way to start

To start your creation process with forms.app, you can choose from three options: Start from scratch with a blank form, use our customer feedback form template, or use forms.app AI to create a personalized form template in seconds with just a sentence.

2. Edit the questions or add your own

Add your own questions

The second step with forms.app is to edit the existing questions within the template or add your own questions and answer options. To add a question, simply head to the Fields tab within the Build section and select any field. To edit a question, click on it and make the changes you want.

We recommend checking out our dedicated field options if you want to stand out from the competition with your question selection. These dedicated fields, which you can also find by heading to the Fields tab within the Build section, are built to address specific needs, such as putting your logo on the form or having a dedicated ranking question.

3. Customize your form design

Style your form

Once you are done with dedicated fields, you can start working on the visuals, and remember that the visuals are just as important as the questions when gathering customer feedback. By heading to the Design tab within the Build section, you can access many theme options and customize your form’s font colors, primary form colors, background images, border radiuses, and many other settings from the Customize section.

4. Connect your form to databases

Use integrations

One vital advanced feature of forms.app, especially for customer feedback forms where data is crucial, is the ability to connect your form’s data to workflows to increase efficiency and productivity and protect your data quickly. Head to the Connect section to link the data that you have collected to any third-party apps your business uses, automatically transfer your data to selected applications, and update them whenever you get a submission.

5. Share your form

Share your feedback form

Once the creation process is done, you can head to the Share section to start the form-sharing process. However, remember that the Share section in forms.app is not just about sharing your form. You can also customize the domain of your form, use the shortcuts to share your form quickly, or customize the embedding of your form for your website within this section.

6. Analyze your results

Check your feedback responses

Once you start collecting information from your participants, you can use another advanced feature of forms.app, which is analyzing the form data. By heading to the Results section and selecting between the Responses and Statistics tabs, you can view different aspects of your collected information, such as the number of reactions, views, the submission percentage, and the devices and platforms used to participate in your form.

Key points to take away

In conclusion, customer feedback data is the most critical piece of information that a business can have. Positive customer feedback is the backbone of every successful business, and many statistics show that customer feedback determines a business's direction. Therefore, using tools such as customer feedback forms becomes more important than ever.

In this article, we have looked at vital statistics about customer feedback, 30 essential questions for your following customer feedback form, how to create a customer feedback form using Microsoft Forms, and a better way to make your forms with the advanced features of forms.app. With these new pieces of information, you can now increase the success of your business by collecting high-quality data.