15+ Essential club membership survey questions (+Free templates)

Valuing the opinions of members and making positive changes based on those opinions can make the difference between great and poor organizations.  Whether you're managing a private club, a fitness center, or a social organization, asking the right questions in an online survey can illuminate areas for improvement and enhance member satisfaction.

That is why, in this article, we will explore 15+ club membership survey questions that are essential to gaining insight, leading positive change, and ensuring the continued success of your club.

What is a club membership survey?

A club membership survey is a questionnaire created to collect data and feedback on member satisfaction from members of clubs and organizations and includes questions covering a wide range of topics, including member engagement, quality of customer service, preferences, suggestions for improvement, demographic information, and so much more.

The questions can target long-term members to increase retention rates. Additionally, the club membership survey can focus on new member survey questions to gather valuable information from them.

Why to share a club membership survey

A club membership survey is essentially created to get to know the valuable members of clubs and organizations, but it can be customized to collect information on specific subjects. Typically, a club membership survey aims to obtain information on:

In the survey you build, you can learn members' personal details by asking appropriate questions. For instance, it is no problem to add questions about their ethnicity, age, gender, educational background, wealth, and religion if you think this information is somewhat influential.

Feedback contains both positive and negative comments, and either of them is for the good of the club. You can ask general feedback questions or detailed, specific questions to identify areas that may need improvements. After collecting the data, you can make appropriate changes.

After special events and organizations, you can ask the club members for their feedback. Then, you can see how much they appreciated your efforts and whether or not there are some negative aspects.

15+ Must-have questions in your club membership survey

Here, we have various member engagement survey questions for you to choose from and use in your survey. Each question has its own explanation as well to give you a better idea of its purpose. In addition to these questions you can also check out membership satisfaction survey questions for member satisfaction survey examples.

1. How did you first hear about our club?

The answers to this question will let you know which advertising method is the most effective one. By analyzing the results, you can redirect your attention to the method that yields the least amount of members.

2. How long have you been a member of our club?

You can analyze the results differently according to the length of time they have been a member. If a loyal member who has been with your club for years makes a serious complaint, it would be a good idea to personally reach out to them.

3. Do you follow us on our social media accounts?

Social media presence is a very essential part of daily lives. Being active on social media makes any organization look legit and official. Therefore, ask this question to test your online presence. You can also see this question among non profit membership survey questions.

4. Do you believe the club is sufficiently attentive to the requests of its members?

A club administration should be aware of the wants and needs of its members. If the members feel that they are not heard, they will lose their interest. It should be remembered that surveys alone will not be much effective.

5. Do you have any suggestions for the club to listen to the members?

Your method of listening to the needs of members may not be the most suitable for most. If you hold face-to-face meetings, and the majority of the members can not make it to it, that would not yield positive results.

6. How likely are you to recommend our club to a friend?

This question is an indirect way of asking if they are satisfied with the club. People rarely recommend something they are not completely satisfied with. If the majority of the people answer negatively, that means there is something wrong.

7. What is the best way we can reach you?

Not everybody likes phone calls, and not everybody has time for a meeting face-to-face. The best way to know people’s preferred methods of communication is by asking them. Then, you can note the answers and reach out to people accordingly.

8. How old are you?

This is a good question to analyze the demographics. The result may be different than you think. You can also ask about their cultural backgrounds, education levels, and gender if you deem necessary.

9. What is the best thing about being a member of our club?

By asking this question, you can find the things people enjoy and appreciate the most about the club. Then, you can focus on improving that aspect. Additionally, you will see which option is chosen least.

10. What do you dislike about our club?

Sometimes people may not appreciate your efforts without you realizing. If they do not enjoy what you offer, it means your efforts are going to waste. So, do not solely focus on the positive and ask the negative opinions too.

11. What is your favorite type of event of our club?

You can ask this question to see what event is the most popular by members, and what event is the least popular. You can also ask them for suggestions. After the survey, you can have the best liked event as a reward to all.

12. What made you join our club?

The answer to this question lets you know what the hook is. The hook means the thing that convinces people to be loyal members. Then, you will know your club’s most captivating aspect and work to improve that.

13. What are the biggest challenges you face when attending events in your area?

Some problems require specific questions because people may not think of them as problems but are annoyed by the challenges. It is your responsibility to get to the heart of the problem to eliminate it.

14. How satisfied are you with your membership benefits?

What you offer as a membership benefit can be important to the members. Ask this question as you make changes to the benefits to make sure the members are satisfied with them, and if they are not ask them what you can do to improve.

15. Do you find our website to be a user-friendly source for information on our events?

If you have a website you would want it to be user-friendly and accessible. If people coming to your website for specific answers have a hard time finding them, that means there is a big problem that needs to be addressed. 

16. Is there anything else you would like to add?

Ask this open-ended question to allow people to freely give their opinion and feedback. When there is no limitation of offered options to decide from, they can give insights to issues you did not think to ask about.

How to create a club membership survey

When you need to build a survey, using one of the smart survey tools can help you tremendously. And forms.app is an effective survey maker with 5000+ ready-to-use templates and adjustable features. You can get started by starting your account in seconds. So, let’s see how to create your survey.

1 - Choose a template or start from scratch

You can choose one of the club membership survey templates and start from it. You can delete the questions you don’t see fit or add your own questions. They are 100% customizable and give you a good head start.

Choose a template

You can also skip the templates and build your survey one by one from scratch. That way may look like it will take longer but you can test each feature yourself with full autonomy. You can use open-ended questions or multiple-choice questions according to the nature of the question.

2 - Use AI

The AI feature of forms.app is very useful for multiple purposes. For instance, you can click on Use AI and give it a prompt saying Give me a 10-question membership application form and it will do it in seconds. Then you can make proper adjustments and customize the questions.

Create your survey with AI

Additionally, you can work on questions one by one by clicking on the button on the right side of each question. It can change the tone of the question by rephrasing it and making answering options for multiple-choice questions.

3 - Edit the design

It is always a fun detail to use engaging colors or images as background. With forms.app, you can easily choose a moving image or a theme to set as a background. Even the colors, sizes, and fonts of writing are customizable!

Customizing the design of your membership survey

4 - Share your survey

Once you are satisfied with all the changes you make, you can go ahead and share your creation with the world. You can easily copy the unique link that comes with the survey or embed it on a webpage for all to see.

Share your club membership survey

6 Tips for a better club membership survey

Creating an engaging club membership survey is essential for collecting relevant and valuable input and feedback from your members. As the creator of the survey, you need to make sure that the content and every detail of it is appropriate for your purpose. Now, let us look at some tips for a better club membership survey:

Expert tips for club membership surveys

1 - Define clear objectives for the survey: You need to clearly define the purpose of the survey. For instance, if a member wants to leave you need to use membership exit survey questions and not all of the questions above. 

2 - Keep the survey concise and focused: People may not have a long time to fill out surveys, and you need to be aware of this fact to ensure they will submit their opinions every time.

3 - Use a mix of question types for comprehensive data: It is always a good idea to use a mix of questions such as multiple-choice, scale, and open-ended questions.

4 - Ensure clarity and simplicity: Always use clear and concise language to eliminate any kinds of misunderstandings. Try not to ask indirect questions.

5 - Include open-ended questions for qualitative insights: Although multiple-choice questions are easy to answer and analyze, open-ended questions allow members to express their thoughts and suggestions in their own words. Therefore, try to include some open-ended questions too.

6 - Consider offering incentives to boost participation: Even though it is not mandatory, you can offer some discounts, or a chance to participate in a giveaway to encourage participation.

Key points to take away

A good club membership survey would help collect valuable data from members and identify areas of improvement. That is why surveying members with a good set of questions is quite essential to ensure the continued success of your club or organization.

In this article, we have gathered 15+ club membership survey questions to use in your next survey to collect data from your members. Be sure to read the effective tips and how to create your own survey using the smart features of forms.app and you are good to go!