One of the best ways to enhance business efficiency and customer relationships is by using a Customer Relationship Management (CRM) tool. CRM platforms centralize customer data, streamline communication, and automate tasks, allowing businesses to better understand their clients and improve service. By leveraging these tools, companies can improve their sales, marketing, and customer support efforts, ultimately driving growth and increasing customer satisfaction.
In this article, we’ll dive into some of the best CRM software examples available in 2025, covering both free and premium options. With features like automated workflows, detailed analytics, and customization options, these platforms cater to businesses of all sizes. Whether you’re a small startup or an established enterprise, CRM tools are essential for optimizing your customer interactions, improving team collaboration, and boosting overall productivity.
Reasons to use a CRM tool
CRM tools are essential for businesses aiming to streamline processes, enhance customer relationships, and drive growth. They centralize customer data, making it easier for teams to manage interactions and gain valuable insights. There are many CRM solutions for small nonprofits and huge enterprises that improve productivity and collaboration with features like automation, task management, and real-time reporting.
Benefits of using CRM tools
➡️Streamlined customer data management: CRM tools centralize all customer information, allowing for easy access and organization, improving data accuracy, and reducing duplication.
➡️Improved customer relationships: By tracking customer interactions, preferences, and history, CRM helps personalize communication, enhancing customer satisfaction and loyalty.
➡️Increased sales: CRM tools automate and manage sales processes, helping sales teams track leads, follow-ups, and opportunities, which can increase conversion rates and revenue.
➡️Enhanced collaboration: Teams can collaborate seamlessly within the CRM, sharing data, insights, and updates, improving coordination and reducing miscommunication.
➡️Automation of repetitive tasks: CRM tools automate tasks like data entry, lead assignment, and follow-up emails, saving time and allowing employees to focus on more important work.
➡️Better customer service: With integrated ticketing systems and support management features, CRMs help deliver faster, more efficient customer service.
➡️Actionable insights and reporting: CRM tools offer advanced analytics and reporting features that provide valuable insights into sales performance, customer behavior, and business trends.
➡️Scalability: As businesses grow, CRM systems scale to accommodate more contacts, sales processes, and teams, adapting to changing business needs.
➡️Improved marketing: CRM systems enable targeted, data-driven marketing campaigns, helping businesses nurture leads and increase customer engagement.
➡️Cost efficiency: By increasing sales productivity, improving customer retention, and automating processes, CRM tools can help reduce operational costs and increase profitability.
10+ Best CRM Tools in 2025
Here is the CRM tools list that is best used by businesses aiming for enhanced customer communication, customer-based insight, and personalizing experiences. Choosing a CRM tool that best suits your business is one of the key features of some sales reps.
1. HubSpot CRM
The CRM page of HubSpot
HubSpot CRM is a robust, all-in-one customer relationship management tool that offers a suite of features designed to help businesses attract, engage, and delight customers. As a CRM software-free and highly scalable platform, it integrates seamlessly with email, social media, websites, and other third-party apps to streamline workflows and centralize all customer data. HubSpot CRM supports teams across marketing, sales, and customer service, enabling them to collaborate effectively and drive growth without switching platforms.
Highlights
- Unlimited users and contacts without cost.
- Visualize and manage deals with drag-and-drop functionality.
- Create email campaigns, landing pages, and automate outreach.
- Ticketing system and knowledge base for better support.
- Connects with Gmail, Slack, Zoom, and 1,000+ apps.
Pricing
- Free Plan ✅
- SalesHub Professional: $100 per month per seat
- SalesHub Enterprise: $150 per month per seat
💡Best known for its user-friendly, all-in-one platform that offers seamless integration, powerful automation tools, and a free plan with unlimited users.
2. NetHunt CRM
The homepage of Nethunt CRM
NetHunt CRM is a Gmail-based CRM that integrates with Google Workspace, social media, messengers, and VoIP services. It captures leads across multiple channels, helps you automatically create customer records, and enables direct communication without switching tabs. NetHunt centralizes workflows and optimizes sales processes in a familiar interface with no hidden costs.
Highlights
- Built inside Gmail
- Multiple native integrations — no need for Zapier or other third-party integrators
- Custom fields, tags, folders, and multiple pipelines
- Build complex workflows, automate follow-up sequences based on customer behavior, and automatically assign tasks to team members based on the deal changes within the pipeline
- Receive/send messages to your leads within the CRM and nurture them with multi-channel marketing campaigns
NetHunt CRM Pricing:
A 14-day free trial is available ✅
- Basic: $24/per user per month
- Basic Plus: $34/per user per month
- Business: $48/per user per month
- Business Plus: $68/per user per month
- Advanced: $96/per user per month
💡Best known for its ease of use and ultra-customizability, allowing you to build unique workflows that drive results from day one.
3. Creatio
The CRM page of Creatio
Creatio CRM is an AI-native, no-code tool for sales, marketing, and customer service teams. Its composable architecture and user-friendly interface allow non-technical users to customize solutions to their specific needs. With advanced AI capabilities, users can automate workflows and streamline complex processes, enhancing productivity and operational efficiency across the organization.
Highlights
- Powerful AI capabilities across predictive, generative, and agentic AI use cases.
- Robust data analytics and reporting capabilities with real-time insights.
- Industry-specific workflows and processes for finance, insurance, manufacturing, pharma, transportation, and more.
- Features supporting customer-facing teams, including 360 views of customer profiles, lead and opportunity management, marketing campaign management, and more.
Creatio Pricing
- Has a free 14-day trial ✅
- Marketing Creatio: $15/user/month
- Sales Creatio: $15/user/month
- Service Creatio: $15/user/month
💡Best known for its comprehensive no-code platform empowered by native AI to automate end-to-end customer journeys with a maximum degree of freedom.
4. vcita
The CRM page of vcita
vcita is an all-in-one business management platform tailored for small businesses. It streamlines daily operations, including scheduling, client communication, invoicing, and payments, all from a centralized dashboard. With intuitive tools and AI-driven insights, vcita empowers businesses to manage clients and boost growth efficiently.
Highlights
- Simplify bookings with automated reminders.
- Generate and track invoices, process payments seamlessly.
- Centralize client data and interactions.
- Engage clients via email, SMS, or WhatsApp.
- Offers smart business insights, automates workflows, and provides actionable recommendations to improve efficiency.
Pricing:
- Small Plan: $35 per month
- Business Plan: $65 per month (depending on the number of the team)
- Platinum Plan: $110 per month (depending on the number of the team)
💡Best known for its small-business-friendly design and AI tool, combining robust management tools with an easy-to-use interface to save time and drive productivity.
5. Outright CRM
The CRM page of Outright
Outright CRM is a customizable CRM platform designed to simplify customer relationship management for businesses of all sizes. It provides tools to streamline sales, automate tasks, and manage customer interactions efficiently, helping businesses improve their operations and focus on growth.
Highlights
- Tailor the CRM to match your business needs.
- Automate repetitive tasks like follow-ups and lead assignments.
- Syncs with Gmail, Outlook, and more for seamless communication.
- Generate real-time insights into sales and customer trends.
- Intuitive design with quick onboarding.
Pricing
- Free Plan ✅
- The paid plans depend on the features a business wants in its CRM tool.
💡Best known for its flexibility and ability to integrate easily with third-party tools, making it a favorite among businesses seeking personalized solutions.
6. noCRM.io
The homepage of noCRM.io
noCRM.io is a CRM designed for salespeople and sales managers focusing on converting leads into customers without unnecessary data management. Unlike traditional CRMs, it prioritizes simplicity and efficiency, offering a desktop solution and mobile apps for iOS and Android to support sales teams both in the office and on the go, enhancing sales forecasting.
Highlights:
- Lead management tailored for sales teams
- Customizable sales pipelines for clear progress tracking
- Integrates with email, calendars, and third-party apps
- Focuses on simplicity and ease of use
- Offers automation for repetitive tasks to save time
Pricing of NoCRM.io
- Has a free 15-day trial ✅
- Sales essentials: 23$ user/month
- Solopreneur: $29 user/month
- Dream Team: 36$ user/month
💡 Best known for its simple and effective lead management software designed to help sales teams focus on closing deals, not data entry.
7. Copper
The CRM page of Copper
Copper CRM is one of the best free CRM for small businesses and integrates seamlessly with Google Workspace, allowing you to manage client relationships directly through Gmail, Calendar, and Drive. It features visual sales pipelines, automated data entry, and AI-driven email templates to enhance productivity. With its intuitive design and customization options, Copper is perfect for small and mid-sized businesses aiming for better organization and efficiency.
Highlights
- Seamless integration with Google Workspace for a connected workflow
- Visual pipelines to easily track leads and deals
- Quick setup with a user-friendly interface that’s easy to learn
- Collaboration tools that keep your team in sync
- Integrate with 100s of your go-to tools and apps
Copper Pricing
Offers a 14-day free trial. ✅
- Starter Plan: $12 per user/month
- Basic Plan: $29 per user/month
- Professional Plan: $69 per user/month
- Business Plan: $134 per user/month
💡Best known for its seamless Google Workspace integration, making it an ideal choice for businesses already using Gmail, Calendar, and Drive.
8. Recruit CRM
The homepage of Recruit CRM
Recruit CRM is a powerful, all-in-one recruitment management platform designed to help staffing agencies and recruiters streamline their hiring processes. With features like candidate tracking, resume parsing, and client management, it offers end-to-end solutions to enhance productivity and close job placements faster.
Highlights
- Manage candidates from sourcing to placement.
- Automatically extract candidate information for faster processing.
- Centralize job postings and client interactions.
- Communicate with candidates and clients directly within the platform.
- Share feedback and coordinate tasks seamlessly with your team.
Pricing
- Pro Plan: $40 per user per month
- Business Plan: $65 per user per month
- Enterprise Plan: $90 per user per month
💡Best known for its user-friendly design and ability to manage both candidate and client pipelines effectively, making it a go-to choice for recruitment agencies aiming to scale their operations with ease.
9. Zoho CRM
The homepage of Zoho CRM
Zoho CRM is a comprehensive customer relationship management platform designed to help businesses of all sizes streamline their sales, marketing, and customer service operations. With its intuitive interface, robust automation, and extensive customization options, Zoho CRM enhances team productivity and helps build stronger customer relationships.
Highlights
- Provides insights, predicts trends, and automates tasks.
- Engage with customers via email, phone, social media, and chat.
- Visualize data and track KPIs in real time.
- Automate repetitive tasks like lead assignment and follow-ups.
- Connect with over 800 apps, including other Zoho tools.
Pricing
- Standard Plan: $20.94 per user per month
- Professional Plan: $36.64 per user per month
- Enterprise Plan: $52.34 per user per month
- Ultimate Plan: $68.04 per user per month
💡Best known for its scalability and affordability, offering businesses a flexible platform with advanced features like AI-powered automation and omnichannel support tailored to meet diverse needs.
10. Insightly CRM
The CRM page of Insightly
Insightly CRM is a versatile customer relationship management platform designed to help businesses manage projects, nurture customer relationships by gaining contact information, and drive growth. With features like project management, workflow automation, and seamless integrations, it is ideal for small and mid-sized businesses seeking an all-in-one solution for sales and operations.
Highlights
- Track tasks, timelines, and milestones alongside your CRM.
- Automate lead assignments, follow-ups, and approval processes.
- Visualize key metrics to make data-driven decisions.
- Connects with Gmail, Outlook, and 250+ apps, including QuickBooks and Mailchimp.
- Manage your business on the go with robust mobile features.
Pricing
- Plus Plan: $29 per user per month (billed annually)
- Professional Plan: $49 per user per month (billed annually)
- Enterprise Plan: $99 per user per month (billed annually)
💡Best known for its unique blend of CRM and project management features, offering businesses a unified platform to manage customer relationships and deliver successful projects seamlessly.
11. BIGContacts CRM
The CRM page of BigContacts CRM
BIGContacts CRM is a user-friendly CRM platform designed to streamline sales and marketing processes for small and medium-sized businesses. BIGContacts makes managing leads, contacts, and sales efforts easy. You can track interactions via calls, emails, or meetings with BIGContacts, as well as automate follow-ups with drip email campaigns.
Highlights
- Automated email campaigns to nurture leads with personalized, scheduled follow-ups.
- Powerful contact management with segmented lists, custom data fields, tags, and social media integration.
- Easy-to-use task management with drag-and-drop functionality to organize tasks efficiently.
- Smart reports and analytics to track team performance and evaluate marketing campaign effectiveness.
- 24/7 customer support via phone, chat, and knowledge base for seamless assistance.
Pricing
- Free plan: up to 100 contacts
- Business plan: $9.99/month per user
💡Best known for its effective contact management and email marketing automation, making it an ideal choice for startups and SMBs looking to streamline their sales and marketing efforts.
Key points to take away
When choosing the best CRM for startups or businesses, it's important to consider the unique features that align with your specific needs. Whether you’re a small business looking for an easy-to-use platform l or a large enterprise seeking advanced automation and customization options, a variety of solutions are available to enhance your sales, marketing, and customer service operations.
The best CRM tool will depend on factors like your business size, budget, and the complexity of your customer interactions. By selecting a CRM that suits your business goals and growth strategy, you can ensure effective customer management!
