Many successful businesses that continually develop new products invest substantial resources in product development and gather valuable customer insights. However, what if we told you that you can create a survey that generates large amounts of data with little to no funding, and it's a simple, no-code tool with a high efficiency rate?
In this article, we will tell you what a new product evaluation survey is, the benefits of sharing such surveys, essential questions you can use for your next product evaluation survey, and how to create a new product evaluation form on Microsoft Forms. We will also examine a better way to create your surveys with the help of advanced features from forms.app.
What is a new product evaluation survey?
A new product evaluation survey, also known as a product evaluation survey, is a research tool used to assess how users feel about a new product experience in their customer experience journey.
These surveys are primarily used by businesses conducting market research on a new product or service, gathering feedback from potential customers to develop a target audience.
4 Benefits of sharing a new product evaluation survey
As it is a highly used tool with tried-and-true methods, the benefits of using and sharing a new product evaluation survey are numerous. As most of these surveys are used to inform decisions about developing successful products or services, they are a crucial tool within the product roadmap. Further benefits include, but are not limited to:
🎯 Identify market trends: New product evaluation surveys enable you to collect valuable data and identify market trends by analyzing the trajectory of views from the majority of customers.
🎯 Improve existing products: While these surveys are primarily used to develop new products, they can also be utilized to compare and enhance existing products. Improving your products in the current manufacturing line can also increase your confidence in further prototypes.
🎯 Increase customer loyalty and satisfaction: Using product evaluation surveys to improve your products can also enhance customer loyalty and satisfaction, as your customers will feel a stronger connection to your company when they sense that their voices have been heard.
🎯 Gather valuable data: While this is a general benefit of every survey, using a product evaluation survey allows you to improve your products and your product marketing services.
16 Essential new product evaluation survey questions
Using the incorrect questions for your survey will decrease data quality and may even lead the business to make an incorrect manufacturing or marketing decision. That is why we have compiled 16 examples of new product survey questions, including open-ended questions. In your following survey, you can use some or all of the questions from this sample questionnaire for new product development.
1. Which product are you evaluating?
2. How long have you been using this product?
3. Overall, how satisfied are you with this product?
4. How easy was it to set up and use this product?
5. How well does this product meet your needs?
6. How likely are you to recommend this product to a friend?
7. What features do you like most about this product?
- Feature A
- Feature B
- Feature C
- Other (Please specify)
8. What features do you like least about this product?
- Feature A
- Feature B
- Feature C
- Other (Please specify)
9. Have you experienced any bugs or issues with this product?
10. Do you have any suggestions for how this product could be improved?
11. Rate the product's overall design.
12. Rate the product's ease of use.
13. Rate the product's customer support.
14. What improvements would you like to see in future versions of this product?
15. What are the primary benefits of this product?
16. What are the primary drawbacks of this product?
How to create a new product evaluation survey on Microsoft Forms
Now that you have a general idea about product surveys and their benefits, it is time to learn how to create them. With this simple step-by-step process, you can generate high-quality product evaluation survey examples that collect the highest quality data and ensure your business’s success:
1. Start from scratch or use a template
Choose a template or start from 0
When creating your new product evaluation survey using Microsoft Forms, you can choose between two options: Start from scratch with a blank survey or use a Microsoft Forms survey template. Simply click on New Survey to start from scratch with a blank survey, or find the template by clicking on the Template gallery.
2. Add & edit your questions and answers
Add your own questions
After choosing your base, it is time to add and edit your questions and answer options. To add a new question, click on one of the question options and click on Add new question to add another. To edit a question, click on the question and make the changes you want.
3. Customize the visuals
Change the theme
Once you are done with the question-and-answer option process, you can spend time on the visuals of your survey. A visually appealing survey can show professionalism and tell your customers how you value design. To start the customization process, simply click on the palette icon at the top right corner of the page.
💡 The Style menu allows you to choose between different themes or even add background music
4. Change the settings and preview your survey
Change the settings
After the overall creation process is done, you can change the general settings of your survey by clicking on the gear icon at the upper right corner of the page. The settings menu allows you to customize the settings regarding responses or the question order, and the Preview menu will enable you to see how your form would look on a computer or a mobile device.
5. Share your survey and analyze responses
Share your survey
When you finish the creation process, it is time to share your survey with your employees and collect the necessary feedback. To share your survey, simply head to the Collect responses section. This section also allows you to change small settings in the sharing process and make customizations.
Check your survey results
After you share your survey and collect data, you can begin analyzing it by heading to the Responses section. The Responses section lets you see various aspects of your survey and details about the question responses. The Responses section is essential for product evaluation surveys, as it is a tool to understand the details of your collected data.
Try more advanced features: forms.app
The advanced features that forms.app offers will allow you to collect data quickly and analyze it better. Furthermore, it takes standard features to the next level to enable the best experience for you and your customers. This way, you can ensure not only the success of your future product evaluation surveys, but also connected content such as product recommendation quizzes.
1. Choose a template, start from scratch, or use forms.app AI
Choose a way to start
When creating your survey base in forms.app, you can choose between one of three starting points: start from scratch and have complete creative control with a blank form, use our free product evaluation form template, or use forms.app AI to create a detailed and personalized survey with one sentence.
💡 You can also search for new product order form templates on our website to see more template options.
2. Edit the questions or add your own
Add your own questions
After choosing your base to create your survey, you can edit the questions or add your own. Simply go to the Fields tab within the Build section to add your questions, and edit or delete a question by clicking on any question you would like and making the necessary changes.
We also recommend diving into the details of the Fields tab to experiment with dedicated fields. With the help of dedicated fields that forms.app allows you to collect specific data to help you identify vital details. These fields, such as the opinion Likert scale, ranking, or explanation fields, will allow you to target and identify specific issues with your development process.
💡 You can also use Rewrite with AI to edit questions. Click the colorful icon next to your question title to rephrase or rewrite your question using AI.
3. Customize your survey design
Change the survey design
forms.app also offers many advanced features regarding your survey's visual design. To edit your survey’s visuals, head to the Design tab within the Build section. Furthermore, you can edit your theme and font colors, primary form colors, background images, border radiuses, and many other settings from the Customize section within the Design tab.
💡 The design tab also allows you to choose animated themes for your survey. Scroll to the end of the design tab to select an animated theme.
4. Connect your survey to workflows
Use integrations
With forms.app, you can connect your survey to other business applications and sync your data to increase the productivity and efficiency of your product managers and share new product ideas or concept tests. Head to the Connect section to link it to any third-party apps your business uses and automatically transfer your data to your other applications whenever you get a response.
5. Share your survey
Share your survey
Once everything is done, you can share your form in the Share section. The Share section is not just for sharing your form. You can also customize the domain of your survey, use the shortcuts to share your survey quickly on social media platforms or customize the embedding of your survey to your website.
6. Analyze your results
Check your survey results
Once you start collecting information from your potential customers, you can head to the Results section to look at the overall data on your form responses. The Responses and Statistics tabs within the Results section allow you to view different aspects of your collected information, such as the number of reactions, views, the submission percentage, and the devices and platforms used to participate in your survey.
Key points to take away
In summary, a new product evaluation survey is a great tool used by highly successful businesses. These surveys offer several benefits, such as improving current products, identifying market trends, and increasing customer loyalty, thanks to the valuable data you collect by asking the right questions within your survey.
In this article, we have examined what a new product evaluation survey is, the benefits of sharing it, questions to ask in your following survey, and how to create a new product evaluation survey using Microsoft Forms. We have also looked at a better way to create surveys with the advanced features of forms.app. With this new information, it is your turn to create a high-quality survey.
Yakup is a content writer at forms.app. He is also a skilled translator. His hobbies include reading, learning about different languages, and different branches of sports. Yakup's expertise lies in translation, NoCode tools, and Google Forms.
