Online marketing is becoming increasingly important as companies increase their investments. Companies and brands commonly aim to reach the target audience with the help of the right strategies. By correctly communicating with the target audience, they aim to offer their products and services and increase brand awareness. The domain name is of great importance to achieving these goals.
Choosing the best domain name is the first step to effective communication with the customer. It is crucial for making your website memorable and increasing brand awareness. We have compiled 20+ domain name statistics for you to understand the subject better. With our statistics, you'll see the importance of domain names and the list of domain registrars. Now, let's move on to our article:
Why domain name is important
Importance of the domain name
To exist in the online market, you need to have a domain name. The domain name you choose creates the identity of your brand. Potential customers reach your brand through your domain name. For this reason, choosing a memorable domain name related to your products and services would be best. The domain name is also critical in the following points:
- Choosing the right domain name contributes to strengthening your online presence.
- It enables you to create customer loyalty by building trust in customers.
- The domain name you choose can help you rank high in search engines and increase your website traffic.
- It allows you to reach more people by increasing your visibility.
- It creates brand awareness.
20+ Important domain name statistics
The 20+ domain name statistics and SEO statistics we have prepared for you will help you understand the subject in detail. You will learn what to consider and what steps to follow when choosing a domain name for your website. Without wasting any more time, let's move on to our eye-opening domain name registration statistics:
1. The domain name industry is gaining value.
Domain names are becoming more and more important for companies. IBISWORLD's valuable statistics prove this. In terms of revenue, the web domain name sales industry in the United States was valued at 9.5 billion dollars in 2023. There was a 6.1% increase from the previous year in market size.
The massive increase in the value of the web domain name sales industry shows the importance that business owners place on domain names. A domain name strengthens your company's online presence and increases brand awareness. Therefore, the importance you give to your website domain name will enhance the value of your company.
2. The number of domain name extensions is growing with high demand.
If you are curious about the number of website domain extensions, you should take a look at Domain Wheel's statistics. Due to the increasing demand for new domain names by brands, the number of domain name extensions has reached 1,602.
Widely used website domain name extensions inspire confidence in your target audience. Extensions that are new and better suited to the products and services you offer can help your website gain more attention. Before choosing a domain name and domain extension, you should remember that this choice will reflect your brand's identity.
3. A domain name is registered every 2.61 seconds.
New domain names are registered, and domain transfers are being made every day. This way, companies are trying to expand their online presence and reach more people. According to Design Inc., 33,000 new domain names are registered every day on average. That means one domain name is registered every 2.61 seconds.
With thousands of domain names being registered every day, the need for companies to build an online presence is huge. Registrations of domain names need to be renewed every year. With auto-renewal, you can ensure customer loyalty without having to change your domain name.
4. Most popular websites use a six-character domain name.
Domain names define the identity of websites and allow you to be recognized by customers. Choosing domain names that are easily recognizable by customers helps you build brand awareness and customer loyalty. Gaebler found that the five most well-known websites all have domain names that are six characters long on average.
Short-character domain names are easily memorized and recognized by customers. This will increase your website's traffic and put you ahead of your competitors in the sector. That's why the most popular domain extensions share the common feature of six characters.
5. At the end of the fourth quarter of the last year, 359.8 million domains were registered.
A statistic prepared by DNIB shows the importance of online presence and the increase in domain registries. With 359.8 million domain name registrations across all top-level domains (TLDs) at the end of the fourth quarter of 2023, there was a 0.2% increase in domain name registrations from the third quarter of 2023.
With the increase in domain names, companies aim to reach more customers by increasing their accessibility. Choosing the correct domain names is the first step to establishing accurate and effective communication with your customers. You should not underestimate the importance of the domain names you choose for your website and determine the right strategy.
6. GoDaddy is the most popular domain name registrar.
Before you can get a domain name for your website, you must get a domain registration service. The largest domain registrars like GoDaddy, Google Domains or Namecheap offer this service to you. According to HostingAdvice.com, GoDaddy is the most popular domain name registrar, with 76.6 million domains. Namecheap ranks second with 16.5 million.
Domain registrars allow you to use and manage the domain name you want. You can also get services such as website builders from these companies that provide DNS management and hosting services. With the help of domain registrars, you can improve your online presence and grow your business.
7. Generic domain extensions are the most commonly used domain extensions.
Domain extensions may vary according to the purpose and service in domain names taken for websites. A study conducted by Colorlib proves that generic domain extensions (.com,.net,.org,.gov, etc.) account for 43% of all domain names. The domain extensions you use can also affect your memorability.
You can strengthen your online presence by choosing the domain name and domain extension that suits your purpose. You should do your research and determine your strategies before you take advantage of the services that domain registrars offer.
8. The number of people working in the web domain name sales industry is growing rapidly.
As companies invest in websites and online channels, the web domain name sales industry has also grown. IBISWORLD states that as of 2023, 88,818 employees worked in the US web domain name sales industry, an increase of 2.9% between 2018 and 2023.
Companies aim to reach more customers through their websites, and web domain names play an important role in this regard. For this reason, the increasing demand for website creation has contributed to the growth of the web domain name sales sector.
9. The prices of domain extensions vary.
Domain extensions are very diverse as they serve companies with different purposes. For this reason, the prices of domain extensions may also vary. According to Domain Wheel, it usually costs more to register domain names with new TLD extensions. For example, while .com is 11.99 dollars, .build is 99.99 dollars.
Domain extensions tell potential customers about your company's purpose and identity. In this way, it has an essential place in terms of creating a brand identity. Choosing the right domain extension is as critical as choosing the right domain name.
10. The most widely used domain extension is .com.
When choosing a domain name and domain extension, companies pay attention to the fact that it is memorable for their customers. Domain Name Stat states that the most common domain extension is.com, which has 270,149,698 registered domains and 36.50% of the global market share.
The .com extension is commonly chosen because it is familiar to potential customers and inspires trust. In addition, being memorable is another reason for preference. Choosing the right domain extension for your website allows you to address your target audience correctly and create brand awareness.
11. The average annual cost of buying a domain name ranges from $10 to $20.
If you're curious about the average price paid for domain names annually, the results of a Forbes survey will inform you. The average annual cost of purchasing a domain name is between 10 dollars and 20 dollars. However, the registrar and extension (TLD) can have a significant impact on this cost.
Factors affecting the price of domain names include the popularity of the domain name and the type of domain extension. The length of the domain name is also among the factors affecting its price. There are also domain registrars that offer free domain names in some cases.
12. The most memorable domain name extension is .com.
Among domain extensions, the most common and most recognizable is the .com extension. An eye-opening statistic published by Growth Badger confirms this. People are 3.8 times more likely to think a URL ends in.com than anything else when they are trying to remember it.
The widespread use of the .com domain name extension by large and trusted companies has helped to inspire confidence in consumers. By using the .com domain extension on your website, you can increase brand awareness and reach more potential customers.
13. The most popular country code top-level domain belongs to China.
Domain extensions are very important for website accessibility and popularity. Some domain extensions are specific to certain countries and appeal specifically to people in those countries. According to Statista, China's .cn country code top-level domain (ccTLD) was the most popular ccTLD globally as of July 2023, with over 29.98 million registrations.
This statistic shows you how much importance companies in China attach to their online presence. Business owners who want to increase their influence in the digital world should invest in websites and domain names. This will strengthen their appearance in the online market and add value to their business.
14. Globally, there are over a thousand registrars.
The domain name of a company's website is just like a person's identity card with personal information. Domain names are managed and regulated by domain name registrars. ICANN found that there are more than a thousand registrars worldwide for domain name registration services.
The growing importance of online marketing has led companies to pay more attention to their websites and email services. The high demand for new domain names has led to a large number of domain registrars. When receiving services from domain registrars, you should choose reliable ones for the security of your website.
15. There was a 3.9% increase in the web domain name sales sector between 2019 and 2024.
With the increasing importance of online marketing, domain name sales are gaining importance and growing. IBISWorld proves that in 2024, the web domain name sales sector is expected to pay 4 billion dollars in fees, increasing by 3.9% between 2019 and 2024.
Business owners want to increase brand awareness by offering their customers a memorable website name. This is the main reason for the increase in value in the web domain name sales sector. Choosing the right domain name plays a critical role in your branding.
16. Brands communicate with their customers through domain names.
Brands communicate with their online customers through their websites. The first step in this communication is for customers to access the website domain name. Therefore, choosing the right domain name for a brand's website is crucial. A study by Domain Holdings shows that brands accounted for most of the first 100 domains registered.
Choosing the right domain name for your brand's website will help your target audience recognize you and ensure customer loyalty. In addition, premium domain names can help you reach more potential customers by ranking higher than your competitors in Google searches.
17. A domain name with the .com extension usually has 13.5 characters.
Companies and brands often prefer the .com extension because it is recognizable and appears reliable. In addition to website domain extensions, the length of the domain names is also significant in terms of website traffic. Domain Wheel says that a domain name with a .com extension is typically 13.5 characters long.
Choosing a short domain name for your website ensures that your customers can remember the name of your site. Thus, you create brand awareness, and it is easier for your customers who have shopped from you to reach you again.
18. Over the last five years, the web domain name sales market has grown by 4.6% annually.
Strengthening the presence of companies in the online market depends on following the right strategy when choosing a domain name. IBISWorld has provided a critical statistic in this regard. Between 2018 and 2023, the US Web Domain Name Sales market increased at an average annual rate of 4.6%.
The last five-year increase in the value of the web domain name market highlights the importance of domain names for businesses. The domain name determines which keywords your website visitors can use to reach your site. Therefore, choosing the right domain name is the key to reaching potential customers who want to get your services.
19. Over 40% of all domain names have a country extension.
Country domain name extensions are widely used by companies that want to appeal to the local market. Domain Name Stat has revealed a statistic about the usage of countries' website domain extensions. Country extensions are used on over 40% of all domain names.
If your company addresses the local market in your country, using country extensions will take you one step further. With country extensions, you can reach your target audience in your local market and promote your brand effectively.
20. The popularity of domain names has increased over the years.
Only Domains has shared a valuable statistic that reveals the growing popularity of domain names over the years. By the end of 1992, only about 15,000 .com domains had been registered. There are currently more than 160 million in use.
As the importance of website domain names has been recognized, more domain names have been registered by domain registrars. Following the right strategies when choosing a domain name is critical to a company's success. Choosing the right domain name makes brand awareness and a solid online presence possible.
💡If you are curious about SaaS statistics, check out our article for further information!
Key points to take away
Your website's domain name forms your digital identity and is an essential factor for your success in the online market. In this article, you learned the importance of domain names by reading our 20+ domain name statistics. With the domain name you choose, you can build trust in your customers and allow them to access your brand easily.
Now that you have the necessary knowledge about domain names, you are ready to increase your website's online traffic!
Fatih is a content writer at forms.app. He is also a translator and interpreter. Fatih loves reading and writing. He is passionate about exercising and traveling. His specialties are surveys, statistics, and translation.
